Hockey Challenge

Lou Maxon of Maxon Inc. in Seattle sends along some samples from a magazine supporting the annual Hockey Challenge which supports Ronald McDonald House Charities of Western Washington.


He tells us about the project:

The conceptual direction was to shoot everything through the lens of a child. We took table hockey (rod hockey) player figures and positioned them throughout the event hockey arena in hockey like settings (penalty box, in the goal, etc.).  We shot a photo essay of the building using tilt-shift lens technique to make everything feel on the scale of miniature.

CREDITS:
Design Firm: M. Inc. (Maxon Inc.)
Creative and Design Director: Lou Maxon
Photographer: Thor Radford
Designers: Lou Maxon, Nick Sgambelluri
Writer: Dave Johnston
Client: Ronald McDonald House Charities of Western Washington

36 pages + cover
7.25 x 7.25



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