Redesigns
06.15.09
The Newsweek Redesign: Hit or Miss?
Well, it has been four issues for the Newsweek redesign by Number 17--a good number of issues to get your sea-legs.
What do you think?
Kathleen Deveny, Newsweek assistant managing editor, wrote in the magazine (May 18, 2009): "One thing you'll find less of: celebrity news. Our research told us you didn't want it, which is a relief since we were doing it only because we thought we had to." We'll I guess less celebrity, except on the cover.
Deveny goes on to say their new design is, "is meant to be less daunting, more entertaining and easier to navigate."
Bonnie Siegler of Number 17 says, "We tried to maintain the DNA of Newsweek, while bringing it up to date."
In the past, Newsweek has been a successful business, because of its vast reach. Now they say that the model does not work. Now, they will "drop our guaranteed circulation from 2.6 million to 1.5 million by next January. We will focus on a smaller, more devoted, slightly more affluent audience."
Along with the relaunch of the print publication, they have also debuted a new look for Newsweek.com.
Well, we know their thoughts. You've seen Roger's postings on Facebook. Let's hear your thoughts. Are they on target? Is the redesign a hit or a miss?
