The Newsweek Redesign: Hit or Miss?

The Newsweek Redesign: Hit or Miss?

We all know what the process is like to get out a massive redesign. The meetings... The designs... Presentations... Focus groups... More designs... Launch. 

Well, it has been four issues for the Newsweek redesign by Number 17--a good number of issues to get your sea-legs. 

What do you think?


Kathleen Deveny, Newsweek assistant managing editor, wrote in the magazine (May 18, 2009): "One thing you'll find less of: celebrity news. Our research told us you didn't want it, which is a relief since we were doing it only because we thought we had to." We'll I guess less celebrity, except on the cover. Deveny goes on to say their new design is, "is meant to be less daunting, more entertaining and easier to navigate." 

Bonnie Siegler of Number 17 says, "We tried to maintain the DNA of Newsweek, while bringing it up to date." 

In the past, Newsweek has been a successful business, because of its vast reach. Now they say that the model does not work. Now, they will "drop our guaranteed circulation from 2.6 million to 1.5 million by next January. We will focus on a smaller, more devoted, slightly more affluent audience." 

Along with the relaunch of the print publication, they have also debuted a new look for

Well, we know their thoughts. You've seen Roger's postings on Facebook. Let's hear your thoughts. Are they on target? Is the redesign a hit or a miss?

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  • david ross

    Ugh. It looks even worse in real life. And the inside pages are purposefully undesigned; Top photo, headline and 2 column text box. Ecomist, you have so much to answer for!

  • Grant Glas

    "Readers, editors and designers all know that design cannot save a magazine from failure. But they also know that an ingredient of its success will be its design: the design that touches off the intangible feeling of rightness, of identification in the reader browsing at the bookstall. But even then the designer should not expect that much credit. The tendency is to give the editor a raise if a magazine with a new design is a success, and to fire the art director if it fails."

    - David Hillman

    Food for thought

  • Mariluz Holmes

    Since Newsweek's new content structure was launched, I have stopped buying the magazine.

    Mariluz Holmes

  • Anjan Das

    i like the masthead better than the previous one, but not to sure bout the cover lines style, its too disturbing with the cover potraits, i guess atleast the cover lines could have been a little clean & had a little order.

  • Grant Glas

    I would agree to the point we have to hear from Number 17. Quite frankly I am surprised that there has been no defense of their work yet...

    Luke Hayman at Pentagram has been setting the bar for redesigns/evolutions. He just completed a redesign of "Tennis" magazine.

    ... notice the explanation...

    Time for Number 17 to take a hint.

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