Designing Obama

An interesting note about sustainable printing from the new "Designing Obama" project:

The Design Director of the Obama campaign, Scott Thomas, has collaborated with artists and designers to create Designing Obama, a chronicle of the art from the historic campaign. Get the inside story on how design was used by the campaign, and scope out the pieces, created unofficially, by grassroots supporters. The 360-page book is full-color and hardbound, highly crafted with an embossed sleeve. Forewords written by Steven Heller and Michael Bierut. ... We believe the Obama-like fundraising model is the perfect way to ensure the books integrity and quality. Support the project; fund it's creation. Our goal is the amount needed for a minimum run. We will order as many books ordered. No overstock and wasted paper. We hope you support our approach.

We wonder if it's even possible this project won't meet the minimum goal, but applaud that it definitely won't result in a huge overstock of unwanted projects... A video about the work included in the book after the jump. Read more about the project here.

 

Designing Obama from mas / menos on Vimeo.