Earlier this year I worked with
James Reyman,
Kate Thompson, and Katherine Dillon on a redesign of
TV Guide magazine. We worked with editor-in-chief
Debra Birnbaum to revamp the structure and architecture of the magazine, introducing new typefaces, color palattes, and a new approach to structuring stories.
What we didn't change was their remarkable approach to cover and feature photography.
TV Guide creative director
Rose Fiorentino and design director
Gloria Pantell have created an amazing collection of feature spreads and covers. The strategy for the magazine is simple: pack as much material into the pages as possible in terms of listings, news, and updates, and then devote one spread to an original photograph of a TV show cast. The result is a weekly treat for
TV Guide readers, who love to see their favorite stars (in character) in intimate settings. With a small staff, limited resources, and a weekly production schedule, the
TV Guide folks are creating exciting, engaging, original, and artful photographs and page designs. Of course we like to think that the redesign gave Fiorentino, Pantell, and Birnbaum just the right tools to frame their brilliant work, but actually a number of the pages featured below were done before the redesign.
(Above):
Lost, photo illustration by
Joe Zeff Design. Cover design by Gloria Pantell.
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