SpeakEasy
09.13.10
Paper to Pixels v2: Meet the Panel
Neil Jamieson, People
When your brand generates a billion dollars annually and the print magazine has a circulation of over 3.5 million the challenges of creating an iPad version can be pretty daunting! Deputy Design Director Neil Jamieson explains how People launched their app from rough sketches to the app store in only 3 months. Thanks to lots of negotiation with Apple to get a game changing subscription model that makes the People app free to print subscribers the People app reached the dizzying heights of being #1 on iTunes' top free apps list for 2 whole weeks (suck it Pac Man!), and thanks to a seriously talented and hard working art department the People app continues to evolve week after week...with a little help from Katy Perry!
Michael Lawton and Peter Herbert, Popular Mechanics
Michael and Peter's involvement with tablets and e-ink technology began almost two years ago working on various top-secret prototypes for Hearst. In fact you could say that Popular Mechanics has become the R&D department for the publisher. PM is filled with tech geeks so if something new is coming out there's a good chance Michael (DD) and Peter (Senior AD) are building something for it. For the iPad, Hearst's directive from the start was to build an App entirely in-house with minimal staff increases, putting this tag team's hands in every part of the prototype.
D.W. Pine, TIME
How do you take an 86-year-old iconic brand and transform it into a youthful upstart? Design Director D.W. Pine will show us how TIME kept its mission of clean, visual storytelling while becoming one of the first publications to launch on the iPad--and how they manage to do it every week!
Joe Zeff, Joe Zeff Design
Joe and his studio, Joe Zeff Design, have been focused on the iPad since its announcement. They have partnered with Dr. Mario Garcia to advise publishing clients internationally on iPad development and Joe has spoken at the Poynter Institute of Media Studies on iPad business models for publishers, and integration strategies for mobile developers. The studio is working with Touch Press, publisher of The Elements, and PepsiCo on iPad projects, in addition to its robust portfolio of editorlal work, which includes app covers for TIME and Fortune.
Josh Klenert, Clear Channel Radio Digital
Lastly, yours truly will be moderating this great panel of experts. In my role as CD at Clear Channel I have been in charge of all things visual for a non-visual medium: radio. Over the last two years, I have been involved with the development of iheartradio -- Clear Channel's network of 750+ local radio station websites. The network is also connected via mobile apps available on the iPhone, BlackBerry and Android platforms, with two more on the way soon.
If there are specific questions you would like answered at Paper to Pixels v2, please email them to mail@spd.org. I will try to squeeze them in!
Stay tuned for more iPad related posts this week, including the panelists favorite apps. I'll kick-off our list with one of my faves: Hipstamatic for iPhone. All of the analog throwback portraits above were shot with this app.
** Unfortunately, Glamour's Geraldine Hessler has had to bow out from our panel.
PAPER TO PIXELS v2: iPAD APPS
Wednesday, September 22, 2010
Helen Mills Theatre
137-139 West 26th Street (between 6th & 7th Aves), NYC
7:00 - 8:30 PM, doors open at 6:30
Tickets:
SPD Members, $15 in advance; if tickets remain the day-of, they will be available for $20 at the door, CASH ONLY
Non-Members, $25 in advance; if tickets remain the day-of, they will be available for $30 at the door, CASH ONLY
Students (full-time) & faculty with valid ID, $10 in advance; if tickets remain the day-of, they will be available for $5 at the door, CASH ONLY
Register in advance (and save $5 off the door price!) by clicking the button above or using the form below by noon on Wednesday, September 22nd for advance tickets; after noon on the 22nd, remaining tickets will be on sale at the event at the door, CASH ONLY.
As usual for SPD Speaker Events, all tickets, and seating, are first come, first served.
137-139 West 26th Street (between 6th & 7th Aves), NYC
7:00 - 8:30 PM, doors open at 6:30
Tickets:
SPD Members, $15 in advance; if tickets remain the day-of, they will be available for $20 at the door, CASH ONLY
Non-Members, $25 in advance; if tickets remain the day-of, they will be available for $30 at the door, CASH ONLY
Students (full-time) & faculty with valid ID, $10 in advance; if tickets remain the day-of, they will be available for $5 at the door, CASH ONLY
Register in advance (and save $5 off the door price!) by clicking the button above or using the form below by noon on Wednesday, September 22nd for advance tickets; after noon on the 22nd, remaining tickets will be on sale at the event at the door, CASH ONLY.
As usual for SPD Speaker Events, all tickets, and seating, are first come, first served.
