The Year In Ideas 2010

Sunday brings another big bold cover package with online must-see extras from The New York Times Magazine, their 2010 Year In Ideas issue. Design Director Arem Duplessis gives us some backstory:

2010 marked the 10th Year Anniversary of the "Year In Ideas" issue so we decided to celebrate. For the cover our mandate was to do a Q.R. or "quick response" code so we commissioned Karim Charlebois-Zariffa to come up with an innovative way of representing the code.

We settled on balloons as an image. The idea is simple, the reader holds their smartphone up to the cover, snaps a picture which in turn leads to a series of commissioned animations by ManvsMachine, Studio AKA, Buck, Grandchildren, Michael Bierut and Christina Nizar of Pentagram. We also rethought the design of our web page and created a special type driven grid of clickable words that lead the viewer to an explanation of each featured idea. Enjoy!

Watch the behind-the-scenes video of the making-of the 10th Anniversary Year In Ideas cover here.

See animations of:
Emotional Spell-Check
The Armored T-Shirt
Smartphones
Turbine-Free Wind Power 


The creative team on this project included:
Design Director: Arem Duplessis
Art Director: Gail Bichler
Deputy Art Director: Leo Jung
Designers: Caleb Bennett, Sara Cwynar
Producer: Miki Meek
Online Designer: John Niedermeyer
Design Technologist: Lacy Garrison