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Weapon of Choice is a design studio that is the culmination of two friends who have been collaborating for many years on various design projects with similar tastes and wanted to commit more time to that work and above all, have fun. The impetus for this came at a point where projects were becoming more laborsome and less creative so an outlet was needed. That outlet was making typefaces which was a process we were both doing and introducing into our work. Type as in big black geometrical shapes and abstract letterforms--one offs for specific projects. Not that there is a lack of great typefaces out there, but crafting ideas is what we both do and applying this process to type was a perfect match. Soon WoC opened up to include magazine redesign and consluting, again, things we both were already doing, but now on a platform that we can do together and push each other.