Appreciation: September 2012 Archives

The 50th Anniversary of the First George Lois Esquire Cover

The 50th Anniversary of the First George Lois Esquire Cover

This month marks the 50th anniversary of the first cover that George Lois designed for Esquire, (October 1962), and Fast Company is making note of it in their new design issue and on their iPad app. This photograph of Lois holding his first Esquire cover, by Platon, appears exclusively in the October 2012 Fast Company iPad app issue. There are other great Lois portraits by Platon, and a conversation between the two on creativity and courage. And there's a brilliant video on the iPad app of Lois reciting the lyrics to Bob Dylan's "The Times They Are A-Changin.'"

Fast Company creative director Florian Bachleda has unearthed a classic story about that first Lois cover, and the Esquire publisher's worried response.


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