This month marks the 50th anniversary of the first cover that
George
Lois designed for
Esquire, (October 1962), and
Fast Company is making note of it in their new design issue and on their
iPad app. This photograph of Lois holding his first
Esquire cover, by
Platon,
appears exclusively in the
October 2012 Fast Company iPad app issue. There are other great Lois portraits by Platon, and a
conversation between the two on creativity and courage. And there's a brilliant video on the iPad app of Lois reciting the lyrics to Bob Dylan's "The Times They Are A-Changin.'"
Fast Company creative director
Florian Bachleda has unearthed a classic story about that first Lois cover, and the
Esquire publisher's worried response.
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