Earlier this year, I produced a panel on the effects that magazine production has on the environment; we looked at conventional methods of production and compared them with sustainable manufacturing. The panel covered the entire cycle, from the importance of understanding the source of your paper through to the end life of your magazine. Throughout the night, the
names of publications that use some percentage of recycled paper content were mentioned with collective pride. These titles were doing it, printing on recycled paper! We all seem to agree that virgin paper is a no no, but what we didn't have enough time to explore, is why recycled paper manufacturing is so amazing and why we should get excited about it. I call this
The Paper Principle.
…
MORE
