iPad: January 2011 Archives

A Recipe for Hotcake-Selling Magazine Apps

Joe Zeff Design has a smart new post on how magazines can start selling their iPad apps "like hotcakes." They argue for reinvention of the product, and point to the new O Magazine Sketchbook App for iPad as an example. And they also argue convincingly that publishers should be targeting the youth audience as an area of big growth. Their final words: "It is not enough to redesign. It is imperative that we reinvent."
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