Magazines: December 2009 Archives

Time for a tiny format for newsweeklies

Time for a tiny format for newsweeklies

I've always been a fan of the format of 50s newsweekly. Quick, a digest-sized celebrity and fast news magazine that was published from 1949-1953. Quick was tiny in size, just 4 1/2 x 6 inches (considerably smaller than the Reader's Digest and Jet sizes of today), and it promoted the fact that readers could " carry it in your pocket or your purse...and read it wherever you are." Like the name says, articles were short and fast; it was a highly portable read. The cover designs started out with black and white photos and a single background color, but soon moved to full-color celebrity photo portraits. Quick always promoted itself as a "news weekly," and carried a mix of current events and a heavy dose of celebrity news and lifestyle updates.… MORE

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