I'd like to add that Davy Reynolds was a real driver for this look and feel of this and if it weren't for Ruby Anaya no one would be able to use the thing. I'd be remiss if I didn't mention that Aaron Martin helped shine it up while Will Lipman helped move all the parts into the hands of the mighty developers. Go team!
]]>>>>> http://nymag.com/daily/entertainment/2011/10/anton_corbijn_to_direct_coldpl.html
]]>Personally, I prefer a rich experience, one that takes full advantage of the capabilities (and fun) of an iPad. Publishers like Time Inc. are looking at this from a business strategy: how can they produce the most apps for the most platforms for the least amount of money. You have to put Steve Sachs' comments in that context. They figure out the business strategy, and then rationalize how it affects content (I worked with Steve at Real Simple back in the day, and he's a smart dude). I agree with Josh that as long as magazine apps are extensions of the print versions, there's not going to be a lot of innovation away from their basic structure. However, that's not to say that there can't be a lot of innovation within the structure. And there are a heck of a lot of readers who are interested in basically a digital version of the print magazine. Our goal at Reader's Digest for 2012 is to sell as many digital versions of the magazine as we do print on the newsstand. And we're probably going to do it. Once publishers see that kind of potential, the Time Incs. of the world are going to come up with business strategies that take advantage of all their existing resources without having to imagine anything new. Our job is to convince the money people that producing a magazine app with additional content, with engagement, that creates a whole new reading/viewing/entertainment experience, is worth it in the long run.
]]>I'm still fixated on the fact that you put a bike, sans any celeb on the cover alone. You mean to tell me Channing Tatum wasn't available?
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