The ABCs of XYZ
New Work 06.17.10
An alumni magazine should be about alumni activity. One of the biggest problems with Rhode Island School of Design's previous alumni magazine, risd views, was that it felt too institutional--a magazine ostensibly for the entire RISD community, but produced by the administration and largely focused on its internal concerns. So in February, when our firm, WellNow Design, was invited to redesign the magazine as an alumni-centered publication, our biggest priority was to create a dynamic new vehicle that would do justice to--being by and about--RISD's creative community of 25,000 alumni.… MORE