New Work: September 2010 Archives

UCLA's Tribute to Coach Wooden

UCLA's Tribute to Coach Wooden

In June, UCLA lost a legendary figure in Coach John Wooden, and the university magazine, led by Creative Director Charlie Hess, dedicated the October issue to honoring his legacy.
He's considered one of the greatest college basketball coaches of all time. But more importantly, he retired at 65 and then lived a productive life for another 35 years -- teaching his philosophy, The Pyramid of Success , and generally mentoring another couple generations. He passed away just before his 100th birthday. I tried to capture his humility and quiet spirituality with this cover.
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TV Guide's Weekly Photographic Treats

TV Guide's Weekly Photographic Treats

Earlier this year I worked with James Reyman, Kate Thompson, and Katherine Dillon on a redesign of TV Guide magazine. We worked with editor-in-chief Debra Birnbaum to revamp the structure and architecture of the magazine, introducing new typefaces, color palattes, and a new approach to structuring stories.

What we didn't change was their remarkable approach to cover and feature photography. TV Guide creative director Rose Fiorentino and design director Gloria Pantell have created an amazing collection of feature spreads and covers. The strategy for the magazine is simple: pack as much material into the pages as possible in terms of listings, news, and updates, and then devote one spread to an original photograph of a TV show cast. The result is a weekly treat for TV Guide readers, who love to see their favorite stars (in character) in intimate settings. With a small staff, limited resources, and a weekly production schedule, the TV Guide folks are creating exciting, engaging, original, and artful photographs and page designs. Of course we like to think that the redesign gave Fiorentino, Pantell, and Birnbaum just the right tools to frame their brilliant work, but actually a number of the pages featured below were done before the redesign.

(Above): Lost, photo illustration by Joe Zeff Design. Cover design by Gloria Pantell.
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