New Work: October 2010 Archives

A Look at the Redbook Redesign

A Look at the Redbook Redesign

In March, Holland Utley became the new Creative Director for Redbook, with a mandate to redesign the over 100 year-old women's magazine. She shares her thoughts on the process here, and a look at some of the new pages after the jump:
I approached the redesign by thinking about our next generation of readers: young moms who would appreciate a modern look. I focused on mixing arresting typography with rich, exciting imagery, and the results give this venerable 107-year-old magazine a fresh spin. The design is clean but dynamic, and information is presented in a way that is both easy to follow and feels incredibly current.
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