New Work: February 2011 Archives

u + me Debuts With a Bang

Nomad Editions' fifth launch debuts today, u + me, the digital magazine that spotlights just a few of the moments and stories taking the social media world by storm: as Editor Chris Kaye says,

"This is a weekly magazine about social media - an ever-shifting territory that's tough to predict. Put it this way: When we started this in December, Egypt was all about mummies and pyramids."

And so he and Creative Directors Nancy Campbell and Trevett McCandliss worked to come up with a cover that would be "simple but provocative, capturing the irreverance and metaphorical expansion of the culture they're hoping to capture." Check it out here, and get your issue of u + me at the Nomad site.

Redesigning Spa

For many of us this season, it's a Winter that can't end fast enough, and those subway ads about "Your Florida Waits" are too cruel. (That can't be just us, can it?) Imagine then getting the mandate to redesign Bonnier's Spa Magazine. AD Donna Reiss has, and shares some of the work, and the behind-the-scenes, with us all here...

Spa is the authority on spa, travel and wellness, and the team behind the magazine, a small group of just five amazing women, are so proud of what we've done.

As Art Director and the only designer on the magazine (yes, I need to say that), Spa is my fourth redesign with Bonnier Corporation. My other previous (and redesigned) loves were Garden Design, Babytalk and American Photo. What made this redesign unique and special was the fact that I was able to take everything I've learned from the past and use that to reapply, rethink and devote a fresh, exciting and new energy into the brand.

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Working Mother Redesigns

Working Mother has been the go-to resource for a generation of moms striving to balance kids and career. Creative Director Ebelinda Antigua has just finished a redesign of the Bonnier title and shares some of the thoughts behind their process...

For the redesign of Working Mother, the overall goal of the creative team was to design a simple and clean magazine to reflect a working mom's life.

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