New Work: December 2011 Archives

Inspired Thinking from Healthy Living

Inspired Thinking from Healthy Living

Jamie Ezra Mark, the Creative Director for Akers Media in Florida, shares another making-of story behind one of their latest issues. (You may remember him dousing his cover subjects at Ocala Magazine.) From Jamie:
Our company publishes a few local titles in a small market North of Orlando. It may sound trite, but we believe what we lack in budget and staff, we make up for with heart. And while we throw our hearts into every single story, some stories truly just have a lot of heart all by themselves. Such is the case with Nick Vujicic.
MORE
Katachi Magazine: An Engaging iPad Publication Launches

Katachi Magazine: An Engaging iPad Publication Launches

From an Austin, TX BBQ to Norway, a small creative team launches an incredibly interactive magazine app for the iPad, along with a brand new publishing platform. Here, Katachi magazine Managing Editor Max Alexander Berg shares the story behind their debut issue:

Katachi was born out of Texan BBQ. When the iPad launched in 2010 Ken Olling and Axel Haugan, founders of the company, were at SXSW, when the iPad was hailed as the saviour of all things publishing. It soon became clear that big publishers were looking to republish print content on the iPad, and that thinking was and still is completely wrong to us. Unhindered by any print skeletons we set out to create a truly interactive magazine but soon learned that the tools available just didn't cut it. So what started out as creating an interactive iPad-magazine grew into creating a state of the art publishing tool. We've made everything ourselves; the app, the design tool, the typeface, the content, the design.

We bring a lot of inspiration, respect and experience from print and web into publishing for the iPad. And as much as we love the two you simply can't translate either one to the tablet and expect it to work. One of the great things about creating our own tools is that it allows us to dream up completely new ways of doing editorials. We often discuss new stories and end up saying 'can we do that?'. Sometimes we can, sometimes we can't. But our developers implements features on the fly, allowing us to constantly push our ideas forward. The launch issue is content-heavy and explores loads of various ways of doing publishing on the iPad. Some, of course, works better than others. All our focus in the following issues is on creating engaging, iPad-specific content.
MORE

« New Work: November 2011 | Archives | New Work: January 2012 »