New+Notable: April 2010 Archives

Must Have App: EW's Must List

Must Have App: EW's Must List

One of the best apps from a magazine to date is Entertainment Weekly's Must List. It excels where others have stumbled: it does not try to be a "multi-media" magazine. The Must List, like their web site, expands on a concept born in print, but utilizes its unique platform.

In the app if you like an item on the List, you can view related videos or read related articles within a few clicks. Users can sort items by the traditional EW color coding system (great nod to the print brand!), and there are plenty of contextual commerce links via iTunes. Plus, make you're own Must List by setting your favorites--which uses some nice interactions like tap-and-drag. Like the print version, the Must List is a fun, fast read with great spot illustrations

Have you had a chance to play with it? What do you think? Lets us know.
MORE
iPad: What's Your Review?

iPad: What's Your Review?

At first you notice the small things: how fast it really is; how the logo on the back helps you hold it with one hand; how intuitive it is to use. After playing with the iPad for a few days now, dissing it for being a big iPod touch is like dissing a convertible because the roof folds down. 

Its not a perfect device--there's a lot it does not do. It is a great one to consume content--its definitely a sofa-based device. While I found it a little uncomfortable trying to type a long email on your lap, I did find the iPad to be very easy to lean back with to surf and read with in the living room (anyone tested bathroom reading with it yet?).  

4x4 pub apps.jpg

MORE

« New+Notable: January 2009 | Archives | New+Notable: June 2010 »