New+Notable: February 2011 Archives

Must Download App: The Cut

Must Download App: The Cut

New York Magazine quietly launched a sharp new app called The Cut on the Runway late last month. It's a must download! Already live with a print-based app, New York has created an elegant and robust app based on one of their well-know franchises. The App is another great example of reinventing magazine content on a tablet device (see also: EW's Must List)

The Cut app expands their franchise on the iPad by leveraging the strengths of the platform. Users can see collections from New York, London, Paris, Milan, watch videos of shows, browse/search catwalk photos, rate the latest looks, and enjoy up-to-the-minute fashion news. The Cut taps the power of search functionality with "Lookfinder", which allows users to search by clothing type, color, trend, designer, season, and model. They have also integrated Facebook to allow users to share runway looks with friends.
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