Politics: July 2008 Archives

Consistency Was the Key

A few months ago, I had the pleasure of speaking with The Economist's Democracy In America about the telling differences between Barack Obama's and Hillary Clinton's campaign logos and their various implementation strategies. Although this was something of a reprise of my 2004 Op-Ed for the New York Times, it was an interesting exercise in the differences between the 2008 race and the Bush-Kerry matchup. I made several points about how John Slabyk and the Obama folks really understood what we as magazine designers deal with every day, the notion that consistency and brand-building make for loyal and repeat customers. Now, with the dust settled on the Democratic nominating process, I thought it fun to go back and look at those differences as they were seen during the height of the back-and-forth. Hindsight is, as they say, 20-20. (Kind thanks to Sruthi Pinnamaneni and the folks at The Economist for making this audio available to SPD.)

Listen to the interview here.