Politics: August 2008 Archives

Optima vs. Gotham: Campaign Typeface Smackdown '08

Optima vs. Gotham: Campaign Typeface Smackdown '08

There has been much interweb chatter (some of it here! -- Ed.) of not only Hoefler & Frere-Jones's Gotham as the official font of the Obama campaign, but also of a graphic discipline and consistency throughout this election season that companies like Apple and Nike would be proud of. It also didn't hurt to have Shepard Fairey's Obama poster turn into the must-have wall art of the politically aware.
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