Ready-Media: July 2010 Archives

In Defense of Roger Black and Ready-Media

In Defense of Roger Black and Ready-Media

Arthur Hochstein was the art director of Time magazine from 1994 to the end of 2009. In addition to creating over 1000 covers of the magazine (and putting together Time's annual Top 10 magazine cover list), he has done a number of very smart redesigns and projects for other magazines. We asked him for his thoughts on the new Roger Black Ready-Media project and the controversy that has surrounded it on the SPD site..

Arthur Hochstein: I'm hearing an echo of the Luddite movement here (although I understand that this discussion isn't about resistance to new technology). Like my friend Luke Hayman, I don't quite see what all the fuss is about, and I admire Roger for having the impulse to do this and not be cowed by the criticism of his peers. As others have pointed out, he's always put the business of design on equal footing with designing itself (as if there is something inherently unsavory about that).
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