The Texas Observer has an over 50-year tradition of being the only regular muckraking outlet for investigative journalism in the state. It's published biweekly, to a small audience of politically liberal readers. With the recent launch of the online
Texas Tribune, a reporting competitor, the
Observer decided to produce a long-overdue redesign. The work was done by
Em Dash, a studio headed up by
Erin Mayes and
Kate Iltis, based in Austin. The challenge was to create a template that could be produced by one part-time art director with a $450 art budget per issue. The result: a sharp, smart, right on, low-budget, high-impact design, perfect for the magazine's mix of muckraking reporting and liberal politics.
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