Redesigns: January 2013 Archives

Texas Monthly: TJ Tucker's tour of the redesign. Part 1

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Billboard Relaunches in Print, Web and Tablet

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The New Look of The Saturday Evening Post

The debut of the redesign of The Saturday Evening Post is one of the (at least to my eyes) most remarkable visual turnarounds of a consumer magazine in recent memory. The magazine has been relaunched with much media fanfare to reach a newer, younger audience, and the graphic transformation of the cover is eye-popping. Creative director Andrzej Janerka has taken the old, stale, retro-fied cover design and transformed it into a look that is dynamic, forward-looking, and very illustration-strong.

Janerka, who has previously worked as design director at AARP magazine, has been the consulting creative director for the bi-monthly Philadelphia-based mag since 2011. He says he took on the job because "redesigning the oldest magazine in the country was a no-brainer for me. Who could not take a challenge like that?"

Drawing on some Post logos from the 1950s for inspiration, Janerka has put a new twist on the classic spirit of the original magazine, all with "a modern perspective" as he explains. The illustration style on the cover has been updated; the first redesigned issue features a great portrait of Shirley MacLaine by illustrator Jody Hewgill. "The covers will continue to be illustrated, but rather than attempt to copy the look and feel of the classic Norman Rockwell covers, we will maintain a contemporary approach," says Janerka.

Check out the turn page for some pages from the inside redesign of The Saturday Evening Post, plus some logo design sketches.

(Above): The Saturday Evening Post, January/February 2013. Creative director: Andrzej Janerka, illustration: Jody Hewgill.
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A New Look Field & Stream

Over the last few months Field & Stream Design Director Sean Johnston and his hard working art and photo teams have been pretty busy. Not only do they now over-see the design and production of all the Bonnier outdoor titles (including Outdoor Life, Shot Business and the ASME and SPD favorite Field & Stream) but since taking the reins they've been quietly and smartly retooling each of these legendary all-American brands. The OL redesign was a gradual one which they rolled out over a series of issues last year...Field & Stream on the other hand got a front to back redesign all at once, the results of which are available on newstands across the country today. Here Johnson reveals his philosophy and gives us a preview of some terrific looking pages...… MORE

ShopSmart Redesign

The Consumer Reports ShopSmart magazine was relaunched in January with a bright, sharp new design. The 300,000 circulation magazine is aimed at women 35-60, and is densely packed with consumer service material, charts, lists, best and worsts, and much more. The redesign is a remarkable structuring and ordering of a huge amount of editorial stuff, all crisply articulated and bright and engaging. This is a really smart redesign, one which gives the magazine a huge jumpstart and a powerful visual identity. We've got a nifty gallery of selected pages from the January and February 2013 issues of ShopSmart.
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