Reader's Digest Gets a Fresh New Redesign
Redesigns 12.28.13
Reader's Digest recently completed a fantastic new redesign of the classic American brand. Starting with an updated look for the cover, Design Director Dean Abatemarco and crew redesigned virtually every page of the magazine and its website, tablet, and iphone editions.
SPD recently spoke with Dean about this major design update. He gives us some insight into the process and a peek at some of his team's work on the January issue.
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The seeds for this latest redesign of Reader's Digest magazine were sown almost two years ago, when the former creative director, Bob Newman, and I were working on a project for our 90th anniversary. We were going through the RD archives and were both struck by how simple and elegant the design of RD was in its glory days of the '30s, '40s, and '50s. So when the redesign began in earnest earlier this year, part of the mission we had in mind was to return to the spirit of the classic RD look, but through a modern lens.
