Redesigns: January 2014 Archives

Popular Science Redesign: Rethinking a 140-Year-Old Brand

Popular Science Redesign: Rethinking a 140-Year-Old Brand

The Popular Science team is starting off the new year with a new design and we were lucky enough to get the backstory on the process from Design Director Todd Detwiler...

With the first significant redesign in the past 8 years, our initial thinking was to look at what we are doing well, and what we needed to do better. It was determined that a touch-up in design would not be enough. A complete teardown and rebuild was in order and it started with a new logo. 
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