Respect: June 2015 Archives

1970s Illustrated Covers of Travel & Leisure Art Directed by Norman Hotz

[Editor's Note]: Norman Hotz began his art direction career in the late 1960s working for Allen Hurlburt and Will Hopkins at Look magazine. He moved to Travel & Leisure in 1970, where he worked as the deputy to Frank Zachary, and helped create the magazine's iconic logo and design. When Zachary left after 10 issues, the then-25 year old Hotz was named Travel & Leisure's art director. He continued and expanded on Zachary's work, creating a remarkable, award-winning series of illustrated covers and inside pages. After leaving T&L in 1976, Hotz went on to a distinguished career designing and art directing a series of magazines that included Panorama, Families, and Reader's Digest.

For the past 14 years Hotz has worked as a cartoon editor for Reader's Digest, and continues to work on design projects. In this second part of his magazine design memoir for SPD, Hotz showcases a collection of brilliant illustrated covers of Travel & Leisure, and shares some background on their creation. Don't miss the first part of this memoir, which includes Hotz's memories of working with art director Frank Zachary. This interview was conducted and compiled by Linda Rubes.

(Above): September 1974 cover of Travel & Leisure, art director: Norman Hotz, illustration: Paul Davis.
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