SPD 50: October 2014 Archives

From the SPD Archives: The Runner, 1979

From the SPD Archives: The Runner, 1979

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Above: The Runner, Special Issue: New York City Marathon, January 1979
Art Directors: Steve Phillips / Patrick Flynn; Publisher: George Hirsch

Just in time for this weekend's New York City Marathon! The Runner was launched in 1978 as an insert in the biweekly newsmagazine New Times. Art directed by Steve Phillips, it was the brainchild of New Times publisher George Hirsch, who was also the original publisher of New York. The Runner soon became a stand-alone magazine. In 1987 it was acquired by Rodale and merged with Runner's World. Hirsch later became the worldwide publisher of Runner's World and the first publishing director of Men's Health.

Obsessed with running, Hirsch helped start the five-borough NYC Marathon in 1976, founded the New Year's Eve Midnight Run in Central Park in 1979, and became the chairman of the New York Road Runners in 2005. At 80, Hirsch remains an avid runner and was recently profiled in an article in Runner's World.

After the jump, we've got a selection of interior pages and comments from art director Steve Phillips about the creation of The Runner logo and this special issue.
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From the SPD Archives: Bob Guccione at the SPD Gala, 1979

From the SPD Archives: Bob Guccione at the SPD Gala, 1979

SPD50g.jpgThe keynote speaker at the SPD 14th Annual Design Awards Presentation was Bob Guccione, the creator and owner of Penthouse, Omni, Viva, and other publicatoins. The event was held on June 15, 1979, in the Tower Suite of the Time Life Building (tickets were $30!). Guccione was enthusiastically received as he regaled the audience with the story of his publishing history, including starting Penthouse in London in 1965.

"You can't put a lid on creativity," said Guccione. "If you're a designer, creating is not something you want to do--it's something you must do." According to one attendee's memory of the event, Guccione later went on to say "In order to fuck a buzzard, you have to play a buzzard's game."

See the list of the evening's award winners on the following page.



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From the SPD Archives: Publication Design News, 1975

From the SPD Archives: Publication Design News, 1975

SPD50g.jpgThe SPD newsletter in 1975 was titled Publication Design News, an eight-page, offset-printed, letter-sized edition. It featured a finely-tweaked logo in a very 1970s typeface, and ads on almost every page for artist reps, printers, typesetters, publications, and more. Publication Design News was created under the direction of SPD President Robert N. Essman, and art directed by Herbert M. Rosenthal, who was the Director of Graphics for Institutional Investor Systems, Inc. There's no month date on the newsletter, but based on the calendar items inside it was probably published in February or March.

This issue contains a healthy calendar of events, news about the annual SPD conference and design competition, commentary on the magazine industry, and much more. It's a fun read, and on the turn page we've got page scans of the entire issue.

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From the SPD Archives: Vegetable Costumes at SPD Gala 28, 1993

From the SPD Archives: Vegetable Costumes at SPD Gala 28, 1993

SPD50f.jpgThere were many memorable moments at the SPD Gala 28, held in May 1993. One of the most vivid visual highlights of the evening was the collection of costumed vegetables that were on display. The costumes were designed and modeled by senior fashion design students from Parsons School of Design, and included fanciful takes on broccoli, an onion, garlic, a giant pumpkin, and more.

Gala 28 was hosted by Rhonda Rubenstein, art director of Esquire, and B.W. Honeycutt, art director of Details. It was held at the Celeste Bartos Forum of the New York Public Library. On the turn page there's a gallery of more vegetable constumes.

Photographs by John Ashworth

(Above): Pumpkin designed by Western Bonime and Lourdes Garcia
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From the SPD Archives: The First Issue of Grids, 1982

From the SPD Archives: The First Issue of Grids, 1982

SPD50b.jpgThe SPD members newsletter went through a series of iterations in the 1960s and 70s, first as a two-sided, letter-sized offset publication, and in later, leaner times, as a mimeographed series of pages. Finally, in December 1982, the first edition of Grids was published and sent to SPD members. Under the direction of SPD President Myles Ludwig and Executive Director Judy Christensen, Grids was an 11 x 17-inch two-sided, single color offset newsletter, all typeset in American Typewriter. Additional pages were added to subsequent editions.

Content for Grids included Member News, information on an upcoming SPD holiday party, and job listings. There was also a President Reports from Ludwig, who commented that "New design technology is as revolutionary to today's art director as moveable type was to Gutenberg centuries ago." Some things never change!

On the turn page we've got scans of the complete issue of Grids, and you can click on the images to blow them up and read the stories! There's also a remembrance from SPD President Myles Ludwig, who also gives a brief rundown of his very illustrious career both before and after SPD.

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From the SPD Archives: Call for Entries Poster, 1972

From the SPD Archives: Call for Entries Poster, 1972

SPD50f.jpgFor the 1972 Publication Design 7 competition, SPD created this mailer poster as the call for entries. There's no design or illustration credit on the poster, but the artwork is likely the product of Dick Hess, the noted illustrator and art director of Vista Magazine, who is listed as one of the judges (there's a Hess signature at the lower right of the image).

Other judges for Pub 7 included Cipe Pineles, Mike Gross of National Lampoon, Milton Glaser, design director of New York, Will Hopkins, art director of Saturday Review, and former Evergreen Review art director Ken Deardorf. The call explains that "The system of judging has been established to insure impartiality for all entrants and avoid embarrassment to the judges."

The call for entries poster was mailed to members in late 1971. Competition winners were announced at the annual awards dinner on March 23, 1972 at the Tavern on the Green in Central Park.

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Related Stories:
From the SPD Archives: The 15th Call for Entries, 1979
From the SPD Archives: Publication Design 12, 1978
From the SPD Archives: Publication Design 39 Cover, 2004
From the SPD Archives: Society of Publication Designers News, 1966

From the SPD Archives: The Judges for Publication Design 30, 1995

From the SPD Archives: The Judges for Publication Design 30, 1995

SPD50b.jpgThe judging for the 30th SPD publication design awards was held in late January, 1995, at Parson's School of Design in New York City. The competition chairs were Diana LaGuardia, design director of Conde Nast Traveler and Audrey Razgaitis, art director of Conde Nast Traveler. The two chairs gathered a stellar group of 36 judges, including magazine art directors and photo directors, plus some prestigious studio designers and even an editor. These photographs of all the judges by Steven Freeman were published in the SPD Gala 30 program, on May 5, 1995.

On the turn page Audrey Razgaitis looks back at the judging, and there are five more group judging photos.

(Back row, L-R): Shawn Young, art director, Allure; Gina Davis, art director, Working Woman; Maryjane Fahey, Roger Black Inc. (Front row, L-R): Mary K. Baumann, Hopkins/Baumann; Phyllis Richmond Cox, art director, Bride's and Your New Home; Greg Pond, photo director, Details.

Photographs by Steven Freeman


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Herb Lubalin's Saturday Evening Post

Herb Lubalin's Saturday Evening Post

POST_ICON_BENSON.jpgBy Robin Benson / Editor, Past Print
You all know Herb Lubalin's magazine work: Eros, Fact, Avant Garde, u&lc. But how many remember his art direction for The Saturday Evening Post? In 1961 Curtis Publishing asked him to redo the logo and the inside pages. I loved his logo solution, as the magazine was really known as the Post, and what a brilliant idea to get rid of the other three words inside the O.
      The new look Post arrived with the September 16, 1961 issue with a clever Norman Rockwell cover painting of a designer working on the new logo (loosely based on a February 13, 1960 cover showing Rockwell, sitting at an easel and looking in a mirror while he painted  his portrait). The inside editorial pages were typical Lubalin-style illustrative typography -- have a look at the "Once Upon a Treasure Hunt" or "The Roping of Lefty"-- wonderful visual solutions. Lubalin didn't design all the Post pages; freelancer Arnold Varga did "The Diving Tree" and I believe Neil Fujita did some editorial pages.
     
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From the SPD Archives: Leo Lionni at SPD Gala 28, 1993

From the SPD Archives: Leo Lionni at SPD Gala 28, 1993

SPD50.jpgThe undisputed star of the 28th SPD Gala, held on May 7, 1993 in the Celeste Bartos Forum of the New York Public Libary, was art director/artist/book author Leo Lionni, who received the Society's Herb Lubalin Award for continuing design excellence. Lionni made his mark in the 1950s as the groundbreaking art director of Fortune magazine, design director of Olivetti, editor of Print, and later as a noted children's book author and illustrator. The award was presented to Lionni by former Esquire and Show art director Henry Wolf, who received the award himself in 1988.

The Herb Lubalin Award was given annually by SPD from 1983-1993, and several times after, to "acknowledge continuing excellence in publication design." It was last given to longtime Playboy art director Art Paul in 2006.

Pictured above at the Gala is then-SPD President Walter Bernard of WBMG, Leo Lionni, and Henry Wolf. Photograph by John Ashworth.

On the turn page we've got another photo, comments from Walter Bernard on the evening, and copies of the front and back of the 28th Gala program.
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From the SPD Archives: SPD News, 1966

From the SPD Archives: SPD News, 1966

SPD50a.jpgBefore the advent of the internet and social media, and before the launch of Grids, SPD updates were communicated to members via the monthly Society of Publication Designers News. It was a simple, single-page newsletter, offset printed on two sides on a rotating supply of paper stocks and colors (presumably supplied by free from the Society's paper supplier connections). These early issues featured the promotion of upcoming luncheon events, news of SPD meetings and elections, and results of the annual design competitions. Displayed prominently in the top left corner of each edition was an ornate and complex SPD logo.

The highlight of this October 1966 issue is the upcoming speaker event featuring Herb Lubalin, titled "What's wrong with publishing today?" Also featured is the November 30, 1966 presentation on Aspen, "The Magazine in a Box," which promised to  included publisher/editor Phyllis Johnson, plus "several guest designers of Aspen, including Andy Warhol...will be present to discuss from the floor, your design questions."

On the turn page we have complete scans of the October 1966 issue of Society of Publication Designers News, which features a full list of the winners of the 1966 Magazine Design Contest.
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From the SPD Archives: John Kascht at The Washington Times, 1988-91

From the SPD Archives: John Kascht at The Washington Times, 1988-91


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John Kascht, who was featured on the SPD site earlier this week pictured at the 1990 SPD26 gala, took home the gold that evening in the Design/Cover category. His work at the Washington Times newspaper in the late 1980-early 90s exhibited both his considerable talents as a illustrator as well as a masterful page designer and art director. Like David Cowles, Andrew Skwish, and other art directors who started at newspapers, John worked in a very old school style at the Times, both illustrating and art directing his pages (and he won many awards for both)!

These pages were groundbreaking in their time, both for the boldness of the design and the sheer scale of the illustration size (The Washington Times design director was Joseph Scopin). Very few publications of any kind, and certainly few newspapers, were running pages and artwork at this kind of scale. You can see Kascht experimenting with his illustration style, and his design and typography has an impressive fluidity and diversity, especially considering the very limited, pre-desktop production environment in which they were created. Kascht's art direction and illustration at the Washington Times were highly influential on the explosion of publication design and imagery that took place starting in the early 1990s.

Since leaving the Washington Times in the early 90s, John's illustrations and caricatures have appeared in the pages and on the covers of countless magazines and newspapers. A selection of his work has been collected by the Smithsonian's National Portrait Gallery in Washington, DC. And you can see a lot more of his work on the Above & Beyond: John Kascht iPad app, created by Joe Zeff and available (free!) from the iTunes Store.

We've gathered a gallery of John's work at the Washington Times, from 1988-91, along with some of his behind-the-scenes comments.

(Above): The Washington TimesFebruary 26, 1990
Art director, designer, illustrator: John Kascht; design director: Joseph Scopin


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From the SPD Archives: Gala 26 Gold Medal Winners, 1991

From the SPD Archives: Gala 26 Gold Medal Winners, 1991

SPD50.jpgThis outstanding bunch of art directors was photographed at the SPD Gala 26, in 1991 at the New York Public Library. Pictured are the Gold Medal Awards winners who were in attendance at the Gala. They are (top row, left to right): David Carson (Beach Culture), DJ Stout (Texas Monthly), Janet Froelich (The New York Times Magazine), Kent Hunter (Frankfurt, Kips, Balkind); (bottom row, left to right): Gary Koepke (Global Magazine and Koepke Design), Fred Woodward (Rolling Stone), Tom Bentkowski (Life), John Kascht (The Washington Times).

On the turn page, DJ Stout, John Kascht, and Tom Bentkowski share some thoughts on this very memorable gathering and evening.
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