Pub(lications) Crawl
09.08.10
Pub Crawl Spotlight: TOUR A
Martha Stewart Living & Popular Mechanics
Martha Stewart Living • marthastewart.com/living-blogs
Martha
Stewart Living provides 11.2 million readers with tools and inspiration
to elevate the everyday. With the
publication's launch in 1991, Martha Stewart created an entirely new
magazine category--her editorial vision truly changed the media
landscape.
Living is edited like no other
magazine with a creative team made up of category experts (designers,
artists, chefs, and gardeners) not career editors delivering an
authenticity that cannot be duplicated. The pages of Living are created
from the idea up--we make the craft, develop the recipe and grow the
garden. Almost all of the photography in Living is original, shot in-season, sometimes a year in advance.
As
Americans turn even more towards home, Living provides how-to
information, recipes, tips, techniques, and ideas to add meaningful
personal touches to all home activity. We teach skills that result
in creative confidence in our customers powering treasured family
moments that, in turn, become memories that last a lifetime.
Popular Mechanics • popularmechanics.com
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Popular Mechanics • popularmechanics.com
Define
"curiosity" and you'll understand the mindset of the Popular Mechanics
reader--the hunger to know, an inquisitive interest, the desire to
investigate and learn. Intense curiosity is what drives him to explore,
experiment and experience a wide range of interests.
Every
month, Popular Mechanics inspires, instructs and influences the nine
million curious minds who read the magazine. Each issue engages the
readers with breakthroughs in the latest innovations in science and
technology. It educates with informative "how-to" stories on automotive,
the home and digital technology. And PM motivates curious minds to act
with product reviews and comparison tests of the newest equipment and
products that readers need to satisfy their many interests and passions.
In
2008, Popular Mechanics received a National Magazine Award in the
Personal Service category for its "Know Your Footprint: Energy, Water
and Waste" series.
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