Tablets: November 2011 Archives

Does One Size Fit All? Let's Discuss!

Does One Size Fit All? Let's Discuss!

Adweek yesterday stirred the blogosphere with an article titled "Magazines Pull Back on Tablet Bells and Whistles; Why It's Back To Basics for Some Publishers," quoting publishing executives about how they are simplifying their tablet editions in order to reach as many types of devices as possible. "Interactive elements are valuable to [readers], but they're a secondary benefit," said Time Inc.'s Steve Sachs. Chris Wilkes of Hearst Magazines' App Lab warned that interactive elements are "more likely to be distracting, cause confusion and occasionally irritate customers."

The design community was quick to respond.
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