Recently in Behind-the-Scenes Category

Brodner's Cover Process

Brodner's Cover Process

A true master at work! 
Check out this great clip of legendary satirical illustrator and caricaturist Steve Brodner (who's notable political work as you all know has appeared in countless magazines for over 30 years...not to mention movie posters, books, animated shorts...) hard at work on the cover of this months Texas Observer. Inspiring stuff!
MORE
Video Sketch Pad: Backpacker

Video Sketch Pad: Backpacker

Our peek into the process of creating brilliant magazine and newspaper design from around the world, check out Bud Force's behind the scenes video after the jump

Creative Director: Matthew Bates 
Photographer: Bud Force


MORE
Sketch Pad: Time lands on Mars!

Sketch Pad: Time lands on Mars!

Our peek into the process of creating brilliant covers from around  the world!

TIME August 20, 2012 • Design Director: DW Pine • Digital Illustration: Joe Zeff Design

Don't forget both Zeff and Time creative director DW Pine will be presenting at SPD's next speak series event "News you can Use". Tickets are FREE for members! more process sketches after the jump
MORE
Sketch Pad: Obras' crafty cover process

Sketch Pad: Obras' crafty cover process

Our peek into the process of creating brilliant magazine and newspaper design from around the world.

Obras Magazine, Mexico City
Art Director Roberto Hernández Guerrero
Photo Editor: Brenda Blakely Rodríguez
Designer: Mayra Alvarez Tovar
Origami Expert: Elvia Ruiz
Photographer: Marc Fauche

Process shots after the jump...
  
MORE
Sketch Pad: Newsweek's 82 cover tries!

Sketch Pad: Newsweek's 82 cover tries!

Our peek into the process of creating brilliant magazine and newspaper design from around the world.

Newsweek, July 2nd 2012
Design Director: Dirk Barnett
Art Director: Lindsay Ballant

What a week! An inside look at what it takes to put a Newsweek cover together. Hint: Flexibilty, creativity and an extraordinary team of collaborators! Creative Director Dirk Barnett explains...
MORE
Sketch Pad: Inked

Sketch Pad: Inked

Our peek into the process of creating brilliant magazine and newspaper design from around the world.

Inked Magazine
Design Director: Todd Weinberger
Photographs by Magdalena Wosinska, Michael Kraus, Chris Shonting, 

Inside the sketchbook (and mind!) of Todd Weinberger's Inked Magazine after the jump

MORE
Sketch Pad: Fortune

Sketch Pad: Fortune

Our peek into the process of creating brilliant magazine and newspaper design from around the world.

Fortune, July 2012
Design Director: Emily Kehe
Portrait Illustrations by Jules Julien
Product Illustrations: Mike Myers
Sketch Pad: Popular Mechanics

Sketch Pad: Popular Mechanics

Our peek into the process of creating brilliant magazine and newspaper design from around the world.

Popular Mechanics, July 2012
Design Director: Michael Lawton
Senior Art Director: Peter Herbert
Associate Art Directors: Mike Ley, R. Scott Wells
Director of Photography: Allyson Torrisi

MORE
Sketch Pad: Money's July Cover

Sketch Pad: Money's July Cover

Our peek into the process of creating brilliant magazine and newspaper cover design from around the world.

Money, July 2012
Design Director: Neil Jamieson
Director of Photography: Ryan Cadiz
Photographer: Dan Saelinger
Model Building: Mikoto Aoki (Swell NY)


MORE
Sketch Pad: Whole Living

Sketch Pad: Whole Living

Our peek into the process of creating of brilliant magazine and newspaper cover design from around the world.

Whole Living, May 25,2012
Design Director: Matthew Axe
Photographer: Con Poulos
Food Stylist: Susie Theodorou
Props: Julie Ho (Confetti System)

Part 6: The Assignment Letter

We found out on August 5 that Kaufman would participate. After any story is confirmed, the editor sends the writer an assignment letter, an official announcement of when the story is due, and in which issue it is expected to run. The letter goes to the writer (to give some editorial direction), the magazine's top editors (to alert them that the story has been assigned), the photography editors (to start pulling photo reference), and to me and the design staff, so we can start coming up with ideas, calling in portfolios, and spitballing. Nancy Miller wrote the assignment letter for this story, below:
MORE

Part 3: Negotiations

Before we can write a profile, of course, we need to secure the subject's participation. On July 17, Kaufman's representatives asked Nancy for a synopsis of the story we planned to write. It kicked off a brief round of negotiations: … MORE

An Experiment

When we started talking about building this site last year, one of the first ideas that came up in our brainstorming meetings was the need/desire to "pull back the curtain" on the process of making (writing for, photographing for, designing for, producing) magazines. As the SPD continues to grow and expand its mission deeper into educational realms, the notion of (radical) transparency has stayed front and center in my mind. Heck, our magazine wrote a cover story about the trend back in our April 2007 issue.

MORE