September 2009 Archives

Complex: Cover Tests

Tim Leong, the DD at Complex, walks us through their Oct/Nov cover:

The cover features the rap group The Clipse, who have a new album just about to drop. To make the cover really special we collaborated with KAWS, one of the biggest street artists of all time.

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Gail Anderson on The Evolution of a Poster

Gail Anderson, SpotCo Creative Director of Design, has a great audio slide show at The New York Times, talking through the evolution of the SpotCo campaign for the revival of Ragtime.
Definitely a must-listen as she walks us through several possible directions and the thinking behind their final choice. Always good to know about all the work that goes into making a final product, so much of which the those of us not on the project never hear about...