Typography: July 2009 Archives

This Typeface Drives 55

This Typeface Drives 55

Treehugger reports on the Toyota iQ typeface, designed by 2 typographers, a race car driver, and a programmer to promote the new Toyota iQ microcar:
The goal was to design a typeface by tracking the moving car using special software, and the whole undertaking documented with photos and video. A camera mounted on a crane...was used to track 4 color dots on the 4 corners of the car. The movement was then turned into fonts using custom software.
More photos and the making-of video after the jump...
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