Covers

09.30.09
posted by Robert Newman

Mirrored Covers

Mirrored Covers This week's BusinessWeek cover is a classic design by art director Andrew Horton and illustrator Christoph Niemann, using the right-side-up/upside down approach. That got us thinking about other magazines that have designed covers in this format. Here are four more classics of the genre, covers from Fortune, Time, and Mad. 
If you know of others that we missed, please post a link in the Comments section or email them to tips@spd.org, and we'll add them to the list. (Updated: 11.1.12; 1.21.16)

See related stories: 
Revolving Cover Logos





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Time Out (Lisboa)


IL Food.jpg
IL, THE FOOD ISSUE / RANE, THE FICTION ISSUE
(Special Double Issue, December 2012)



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TIME, Design Director: D.W. Pine; November 12, 2012


Bloomberg Businessweel Vegas.jpg


Thumbnail image for Fortune upside down .jpg

Picture Mad.png




Time upside down.jpg

Fortune If cover.jpg








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  • Lynne Carty

    https://uploads.disquscdn.c... January/February 2017 issue of MIT Technology Review

  • Josh Klenert

    The Boston Globe goes upside down this week: http://www.coverjunkie.com/new-covers/5279

  • Tom Humphrey

    Ben Mollica designed a nice typographic and pictoral ambigram for the cover of Willamette Week's 2008 Drink Guide.. Illustration by Matt Bors.

  • Mike Solita

    The NY Times Magazine had a great upside-down cover years ago. Can't find it in my SPD annuals. :(

    It was about preparing for the unexpected or something ... entirely silver-grey, no type, just an upside-down logo positioned at the bottom of the page.

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