Rip Georges Kickstarts a New Mag

Former LA Times Magazine EIC Nancie Clare and former CD Rip Georges, fresh from having the magazine ripped out from under them, have teamed up to launch a new iPad-only magazine called Noir. The LA-based pub, for "the mystery, thriller and true crime genres in all mediums: books, movies, TV, graphic novels and video games," is in fund-raising mode via Kickstarter.

Georges is a heavyweight in the publishing world who's garnered numerous SPD awards with his work at the LA Times Magazine, Esquire, InStyle, and LA Style, to name just a few.

Clare explains that the decision to go tablet-only was only partially about keeping down costs: "It's far more than cost: Rip and I really believe that the future of periodicals is in tablets. Not only does it make the distribution easier, it affords the reader a much richer experience. For example, if we are listing the songs mentioned in Jo Nesbo's Harry Hole series, we can include samples of the songs; if we are doing a filmography of Sherlock Holmes movies we can include video. We can include clips of interviews we have with writers, directors, actors and actresses."

The plan is to publish 10 times a year, with an expected October launch.