Behind-the-Scenes
10.03.12
A week of Wired, The Design Issue...Part 2
Yesterday we gave you a sneak peak behind the scenes into Wired's October Design Issue, for more from CD Brandon Kavulla and his team in SFO, read on...hint: there will be nerf! [And your bit of trivia for the bar tonight...Non Expanding Recreational Foam...thanks Brandon!]Check out all three parts here:
Wired C.D. Brandon Kavulla: One of the things we asked our friends at Makerbot to do is use their Replicator 3-D printer to create dimensional line segments, right angle corners, and basic random shapes like the cube, sphere and other polygonal shapes. We also asked for a WIRED logo and got 2; one that ended up on the cover and one that was alive:
Design Director Leo Jung opens the feature well utilizing the shapes with subtle brilliance. (below)Jung: We didn't know what we were going to do with the shapes at first, but we knew we wanted to incorporate them into the issue somehow. For the splash page, Brandon mentioned that he liked the idea of using basic shapes on the splash page -- something that was a little more abstract and spoke to the basic building blocks of shape, design, and color. As the splash page, I was really just looking to make it poster-like. Something simple, graphic and colorful.
Objects shot by Todd Tankersley
For the essay on design by Yves Behar, I thought the 3-D shapes played off beautifully against our typefaces (Calibre and Pitch). I loved how adding these simple elements to an otherwise flat page suddenly gave the typography more personality.
THE FEATURES: NERF
Kavulla: I know you're first question about this story. We had every single nerf gun that exists in the office, fully loaded, so yes there were epic battles daily and there are still a couple people here at WIRED not speaking to one another. Anyway. This was just thrilling. For anyone who is a still life junkie (me), being able to photograph Nerf objects will make your head explode. Paloma Shutes, photo editor, proposed Robin Broadbent, a first time wired contributor:
Shutes: When I heard we were shooting NERF objects I knew BK's goal would be to visually elevate these beyond simply toys; he wanted them to look like art objects.Robin Broadbent is a British photographer I have always admired and he had never contributed to Wired before. Since his specialty is shooting luxury items such as fashion accessories, furniture and jewelry, not to mention fragrance campaigns for clients like Gucci, he seemed a perfect match for how we wanted to present NERF.Check out the video of Nerf in action below (by Colin McAuliffe)
