A New Brand of Magazine

A New Brand of Magazine
We just came across this pub while trolling Claudio Franco's great cover blog Nascapas. After further research, we found that B (for Brand Balance--we think) is the brainchild of Sean Joh, the chief director of Joh, a creative agency based in Seoul, South Korea.



According to their site: "B is an adless monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind a brand in coverage but also its sentiment and culture that any readers interested in brand marketing and management can leaf through the pages with ease."

Maybe it's 'B' for 'bespoke'? You tell us...
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