47
02.06.12
posted by SPD 47
Riots? Civic disorder? Few nations running out of money? Some hurricanes, a tsunami and an earthquake or two? Kim Kardashian probably did something.
Who really cares? All we care about is which typeface the
New York Times Magazine used in their redesign (
'Cheltenham Condensed' interestingly), how
Time and
Newsweek crop a picture, and the scrolling permutations on the Nook
Wired app (What is a Nook by the way? Can someone let us know? We really need to know).
Anyway, this is why SPD was invented. Way back when some dudes who made magazines got in a room and felt the need to reward themselves for doing so. Nearly 50 years later THIS SHIT IS STILL GOING ON. And why? Because in this time of economic turbulence and emotional uncertainty we need real focus on these key issues. Typefaces and photography and user experience matter. And they need to be judged and placed in an order to ascertain importance. And this judging NEEDS to be judged by people who get paid lots and lots of dollars to choose a picture and place it on a page. And these are the people who couldnt think of a good excuse not to do it chosen.
8,000 entries. Laid out on 12 tables. 3 days of intensity. Feel for them.
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