If anyone had doubts about the viability or importance of newsweeklies in the modern media world, they should have been dashed by the response last week to the death of Apple's Steve Jobs. Not only did
Time,
Bloomberg Businessweek, and
Newsweek stop their production cycles on a dime and revamp with well-thought out and brilliantly-designed special issues, but they also, with covers, photos, and graphic treatments, helped drive the whole worldwide conversation about the "meaning" of Steve Jobs, turning a moment of sorrow into one of inspiration and creativity. More than any other medium, it was the newsweeklies who delivered powerful, memorable, creative, and original visual responses to Jobs's death. Each of the three magazines built on their visual voices to create unique graphic packages. My strongest memory of Jobs's passing was watching online Thursday as each of the three magazines, in succession, posted up their Jobs covers, each one different, and each expanding the visual conversation.
Now that they've had a chance to catch up on their sleep, and have their adrenaline levels return to normal, we caught up with the art directors of Time, Bloomberg Businessweek, and Newsweek, and asked them to describe the process they each went through to create their special Jobs covers and issues. Here's a behind-the-scenes look at one of the most exciting magazine-making moments in recent history. Thanks to D.W. Pine of Time, Richard Turley of Bloomberg Businessweek, and Dirk Barnett of Newsweek, as well as their art and photo staffs, for putting together this package.
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