New Work: April 2010 Archives

Psychology Today: Serendipity

Creative Director Ed Levine shares some of the behind-the-scenes work that went into putting together Psychology Today's newest issue on luck, serendipity, lust, obsession... you know. All those everyday things it's so easy to talk about.

The focus at Psychology Today is on human behavior and helping readers to live healthier, happier lives. Many of the feature stories can be very  abstract dealing with topics that do not exist in the physical, observable world but our inner lives.

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Runner's World Takes On BIGFOOT

It's not uncommon for so many in SPD: how should we tackle a story, a package, we've done before? Something we do ALL THE TIME, and yet, keep it fresh? Runner's World DD Kory Kennedy shares a solution from the magazine's recent weight-loss package:

Here at Runner's World, we give our readers a lot of service. A LOT. It's what the people want and lucky for us, they want it over and over again each month. This is a great thing for the health of our newsstand sales and circulation, but for a 3-mile-max-running, design-director-creative-type with a desire to try all 31 flavors, it can get a little "Groundhog Day" around here.

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American Cowboy

Backpacker's Design Director, Matthew Bates, shares some highlights from sister mag (and new HQ fave!) American Cowboy:

This past fall I had the opportunity to, temporarily, trade in my hiking boots and work on the redesign of our sister publication, American Cowboy. I collaborated with AC's amazing one-woman art department, Art Director Eva Young, and now that there has been a couple of issues out the door, we wanted to share couple pages...

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