New Work: August 2010 Archives

Behind the Scenes: Fortune Goes to the iPad

Fortune joined the other members of the Time Inc. family on the iPad (TIME, Sports Illustrated, EW's Must List, and the LIFE Wallpaper app) this month with their own iPad launch. Deputy Design Director Emily Kehe and Fortune.com editor Dan Roth sent us an in-depth look at the newest addition and some of the thinking behind its development:

When we set out to bring Fortune to the iPad -- and, down the road, to whatever tablets arise -- we laid out a few goals: Find a way to bridge the timeless narratives of the magazine with the timeliness of the Web; look for new methods for telling the best stories in business; amplify our historic dedication to photos and illustrations; and use the new technology to bring even more service to our readers.

Much more after the jump...
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