New Work: December 2010 Archives

The Year In Ideas 2010

Sunday brings another big bold cover package with online must-see extras from The New York Times Magazine, their 2010 Year In Ideas issue. Design Director Arem Duplessis gives us some backstory:

2010 marked the 10th Year Anniversary of the "Year In Ideas" issue so we decided to celebrate. For the cover our mandate was to do a Q.R. or "quick response" code so we commissioned Karim Charlebois-Zariffa to come up with an innovative way of representing the code.

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The Hollywood Reporter Relaunch

The Hollywood Reporter recently relaunched in print and online and debuted a sharp hybrid print/web iPad app. The 80-year old tinseltown trade pub relaunched in print in early November, shifting from a standard sized daily to oversized weekly magazine. The blog style website leverages the print publications typography through dynamic web fonts, and their ipad app shifts between weekly print publication and up-to-the-minute web-based news based on iPad orientation. The print side of their iPad app serves up articles on both sides of their pay wall.
THR creative director Shanti Marlar takes us behind the scenes:

The mission was to create a large-format magazine (10" x 13") that was glamorous and up-scale but still newsy and informative. The magazine needed to transcend B2B and become B2Influener, could sell on the newsstand and still fulfill the subscribers demands. Think Vanity Fair meets the Economist.

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China Reform Magazine

For the past nine months, New York-based Nai Lee Lum has been consulting creative director for China Reform magazine, based in Beijing. Before starting this project, Lum was the Fortune international edition art director. She has teamed up with illustrator Edel Rodriguez to create a remarkable series of covers for China Reform. Here are four of our favorites.

(Above): December 2010. The China Reform logo is based on actual calligraphy by former Chinese premier Deng Xiaoping.
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