New Work: April 2011 Archives

GQ iPad App v2.0

GQ iPad App v2.0

GQ icon.pngYou get an email saying that Fred Woodward would like to show you the new GQ iPad app that's about to launch. What do you do other than say "I'll be up there faster that you can spell "Galifianakis"?

The new version of the GQ iPad app has launched today. It was built with the Adobe Digital Publishing Suite also used by big titles like Glamour, WIRED and Reader's Digest. GQ's new take on the app goes beyond the previous RSS-feed style. In contrast, the new app is based on the print magazine driven by Fred Woodward's design direction and executed by the GQ art department, thus reflecting the look and feel of the print publication.

Overall, I would call this a huge leap forward in terms of the translation of GQ onto the iPad. It is done with a keen eye, reworking an already great design onto the tablet screen. I look forward to seeing the future iteration of the app from this talented staff, and hopefully its expansion into more utility-based mini apps with the same elegance and attitude. And yes: the gentleman from the print edition spine made it to the masthead screen at the end of the app.

GQ_old app.jpg
Top: GQ, May 2011 iPad app cover featuring Zach Galifianakis, photographed by Martin Schoeller. Above: The previous version of the GQ iPad app (April 2011 issue).
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An All-New 'Ap'

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