When Bloomberg decided to publish a daily magazine at the Republican and Democratic conventions this year, it was a natural choice for them to tap former
Time art director
Arthur Hochstein to be the creative force for their covers. Hochstein had done a stint doing covers for
Businessweek while it was being redesigned by Richard Turley in 2010, and he also spent some time crafting covers for Tina Brown at
Newsweek while Dirk Barnett was developing their new design.
Norman Pearlstine, the chief content officer of Bloomberg, wanted covers that were distinctive, smart, and provocative, and done fast and with a limited budget. The visually striking photo-illustration style that Hochstein honed on
countless Time covers was the perfect solution.
Hochstein shares some background on the creation of the convention covers, as well as showing off some great outtakes and rejects.
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