
The Secrets Behind PORT's Success
New Work 09.11.14
New Work 09.11.14
New Work 11.05.13
We here at SPD HQ love when that magical combination of imagery, design and words compels you to buy and read a magazine even if you don't care about the actual topic. A recent example of this for us is Lollipop magazine, a collaboration between Brooklyn-based photographer Joshua Paul and British Columbia-based art director Tom Brown of TBA+D. As the cover states, Lollipop is "a magazine for Grand Prix enthusiasts", but we think even non-racing fans will be enthused by what they see. Read on for the backstory and a sampling of pages from the launch issue.
New Work 05.14.13
New Work 10.19.12
New Work 10.18.12
New Work 09.19.12
New Work 01.25.12
New Work 01.18.12
New Work 12.22.11
Our company publishes a few local titles in a small market North of Orlando. It may sound trite, but we believe what we lack in budget and staff, we make up for with heart. And while we throw our hearts into every single story, some stories truly just have a lot of heart all by themselves. Such is the case with Nick Vujicic.… MORE
New Work 12.01.11
Katachi was born out of Texan BBQ. When the iPad launched in 2010 Ken Olling and Axel Haugan, founders of the company, were at SXSW, when the iPad was hailed as the saviour of all things publishing. It soon became clear that big publishers were looking to republish print content on the iPad, and that thinking was and still is completely wrong to us. Unhindered by any print skeletons we set out to create a truly interactive magazine but soon learned that the tools available just didn't cut it. So what started out as creating an interactive iPad-magazine grew into creating a state of the art publishing tool. We've made everything ourselves; the app, the design tool, the typeface, the content, the design.… MORE
We bring a lot of inspiration, respect and experience from print and web into publishing for the iPad. And as much as we love the two you simply can't translate either one to the tablet and expect it to work. One of the great things about creating our own tools is that it allows us to dream up completely new ways of doing editorials. We often discuss new stories and end up saying 'can we do that?'. Sometimes we can, sometimes we can't. But our developers implements features on the fly, allowing us to constantly push our ideas forward. The launch issue is content-heavy and explores loads of various ways of doing publishing on the iPad. Some, of course, works better than others. All our focus in the following issues is on creating engaging, iPad-specific content.
New Work 11.16.11
Normally I would not have profiled Zombie Boy were it not for his recent jump into the high fashion world, starring in Lady Gaga's "Born This Way" video and walking in Thierry Mugler's show this past winter. We're technically a "tattoo magazine" but I think of us more as a lifestyle magazine for people with tattoos. I decided that in honor of Halloween it would be very cool to shoot Zombie Boy and since our deadline coincided with fashion week, I knew he would be coming to NYC which would be easy on our limited production budget.Read how it all came together, and see the full-fashion zombified shoot, after the jump...
New Work 09.22.11
The theme for this year's annual "Masters of Design" issue was to focus on American Design, and one of the ideas was to commission select graphic designers to execute a Fast Company cover, with the subject and coverline being "The United States of Design". The only criteria for selecting the designers was that they weren't currently working at a magazine. You don't often get a chance to reach out to people like Paula Scher, Gail Anderson, and Carin Goldberg, but this seemed like a perfect project for three Hall of Fame designers. But we then also wanted at least one more of an alternative selection, someone who was not a designer. I've always been a huge fan of the commix work of Jayr Pulga. He's one of the original RAW Commix contributors, and wildly under-appreciated in my humble opinion. Jayr's beautiful drawing was a perfect compliment to the wonderful (and very different) designs that Carin, Gail and Paula did, and I hope people enjoy all four of them.See all four covers after the jump...
New Work 08.03.11
New Work 05.23.11
Our plan for the redesign was to break away from iconographic photography and take a less-produced approach to the shoots. In the past, we deliberately planned shoots with a single rider and low, flat vistas, with loads of blue sky. The cyclist's speed was controlled so that lighting was optimized and blur was virtually non-existent.With the redesign, we want to embrace the motion and the environment. Foul weather, high tree lines or low sunlight won't necessarily disqualify a shoot from being worthy and therefore attempted. Additional lighting, if any, will be a challenge in that our goal is to have the appearance of only natural light but our hope is that result will be a more "outdoorsy" feel to the cover and interior photos.
New Work 04.19.11
New Work 04.15.11
New Work 04.11.11
New Work 02.11.11
"This is a weekly magazine about social media - an ever-shifting territory that's tough to predict. Put it this way: When we started this in December, Egypt was all about mummies and pyramids."And so he and Creative Directors Nancy Campbell and Trevett McCandliss worked to come up with a cover that would be "simple but provocative, capturing the irreverance and metaphorical expansion of the culture they're hoping to capture." Check it out here, and get your issue of u + me at the Nomad site.
New Work 02.07.11
Spa is the authority on spa, travel and wellness, and the team behind the magazine, a small group of just five amazing women, are so proud of what we've done.… MORE
As Art Director and the only designer on the magazine (yes, I need to say that), Spa is my fourth redesign with Bonnier Corporation. My other previous (and redesigned) loves were Garden Design, Babytalk and American Photo. What made this redesign unique and special was the fact that I was able to take everything I've learned from the past and use that to reapply, rethink and devote a fresh, exciting and new energy into the brand.
New Work 02.03.11
For the redesign of Working Mother, the overall goal of the creative team was to design a simple and clean magazine to reflect a working mom's life.… MORE
New Work 12.17.10
2010 marked the 10th Year Anniversary of the "Year In Ideas" issue so we decided to celebrate. For the cover our mandate was to do a Q.R. or "quick response" code so we commissioned Karim Charlebois-Zariffa to come up with an innovative way of representing the code.… MORE
New Work 12.17.10
The mission was to create a large-format magazine (10" x 13") that was glamorous and up-scale but still newsy and informative. The magazine needed to transcend B2B and become B2Influener, could sell on the newsstand and still fulfill the subscribers demands. Think Vanity Fair meets the Economist.… MORE
New Work 12.07.10
New Work 11.08.10
New Work 11.05.10
New Work 11.03.10
New Work 10.15.10
I approached the redesign by thinking about our next generation of readers: young moms who would appreciate a modern look. I focused on mixing arresting typography with rich, exciting imagery, and the results give this venerable 107-year-old magazine a fresh spin. The design is clean but dynamic, and information is presented in a way that is both easy to follow and feels incredibly current.… MORE
New Work 09.30.10
He's considered one of the greatest college basketball coaches of all time. But more importantly, he retired at 65 and then lived a productive life for another 35 years -- teaching his philosophy, The Pyramid of Success… MORE, and generally mentoring another couple generations. He passed away just before his 100th birthday. I tried to capture his humility and quiet spirituality with this cover.
New Work 09.13.10
New Work 08.11.10
When we set out to bring Fortune to the iPad -- and, down the road, to whatever tablets arise -- we laid out a few goals: Find a way to bridge the timeless narratives of the magazine with the timeliness of the Web; look for new methods for telling the best stories in business; amplify our historic dedication to photos and illustrations; and use the new technology to bring even more service to our readers.Much more after the jump...
New Work 07.13.10
New Work 06.17.10
An alumni magazine should be about alumni activity. One of the biggest problems with Rhode Island School of Design's previous alumni magazine, risd views, was that it felt too institutional--a magazine ostensibly for the entire RISD community, but produced by the administration and largely focused on its internal concerns. So in February, when our firm, WellNow Design, was invited to redesign the magazine as an alumni-centered publication, our biggest priority was to create a dynamic new vehicle that would do justice to--being by and about--RISD's creative community of 25,000 alumni.… MORE
New Work 05.26.10
At Complex, the demographic is incredibly graphically aware -- more so than a lot of other audiences. So the mindset behind each cover has been to pick the coolest image possible. That approach has mostly worked for us this past year, but this issue in doing so we picked two great images... that had no room for coverlines. Or rather, we didn't have room for coverlines without destroying the visual integrity of the images. So...… MORE
New Work 05.03.10
There has been a lot of excitement in the SPIN office in anticipation of our 25th anniversary. With the May issue, we carefully curated a list of 100 impactful moments that reflected the past 25 years and SPIN's role as an observer of--and at times, participant in--that cultural history. The package presented us with a unique cover design challenge.… MORE
New Work 04.30.10
The focus at Psychology Today is on human behavior and helping readers to live healthier, happier lives. Many of the feature stories can be very abstract dealing with topics that do not exist in the physical, observable world but our inner lives.… MORE
New Work 04.29.10
Here at Runner's World, we give our readers a lot of service. A LOT. It's what the people want and lucky for us, they want it over and over again each month. This is a great thing for the health of our newsstand sales and circulation, but for a 3-mile-max-running, design-director-creative-type with a desire to try all 31 flavors, it can get a little "Groundhog Day" around here.… MORE
New Work 04.20.10
This past fall I had the opportunity to, temporarily, trade in my hiking boots and work on the redesign of our sister publication, American Cowboy. I collaborated with AC's amazing one-woman art department, Art Director Eva Young, and now that there has been a couple of issues out the door, we wanted to share couple pages...… MORE
New Work 03.18.10
New Work 03.16.10
New Work 03.12.10
"Time is a very intangible thing -- there isn't a picture of time, and there isn't a particular image that comes to mind,".... So Ms. Froelich decided to commission clocks from industrial designers, who usually create consumer products or conceptual sculptures.A look at all the covers, photographed by Craig Cutler, and the specially-commissioned screensaver, after the jump...
New Work 03.03.10
New Work 03.01.10
New Work 01.27.10
In 2010, Australian Architecture magazine Monument undertook a comprehensive re-imagining. This involved reconstructing the entire creative direction of the title. We aimed to establish ourselves as the most progressive title in our market, to engage an expanded audience, and provide and inimitable product for the newsstand and subscriber base.… MORE
New Work 12.18.09
New Work 12.14.09
New Work 12.11.09
New Work 12.07.09
New Work 11.17.09
New Work 11.06.09
New Work 11.04.09
As of late, Mexico's reputation has suffered greatly in the mainstream news media. With the constant reports of drug wars, violence and H1N1, you'd think it was the worst place on Earth. Here at Latina, we decided it was time to use our platform to combat that negativity, so we decided to devote an entire issue to the culture, beauty and people of Mexico, showcasing its many positive contributions (which you'll never hear from Lou Dobbs).… MORE
New Work 10.29.09
New Work 10.28.09
New Work 10.27.09
The magazine just hit newsstands this month with a complete redesign. I would love to hear what the design community thinks about it.After the jump, a before and after cover comparison and some of the feature openers... … MORE
New Work 10.22.09
With the 10th Anniversary of the AFR Magazine's annual 'Power in Australia' issue looming -- and having been the design director of each successive issue -- I dreaded the thought of yet another three-quarter shot of the current prime minister gracing the cover.… MORE
New Work 10.02.09
New Work 09.25.09
New Work 09.23.09
New Work 09.21.09
Here at Backpacker, we are constantly trying to come up with new ways to create unique pages that help go beyond the beautiful scenic photo. We are blessed with a subject matter that lends itself to stunning images of beautiful locations, but as a vertical title, we are always looking to create pages that change up the pace a bit or add some extra texture to the outdoors. We redesigned the magazine this past spring with this in mind.Read on for a fantastic in-depth look at the mag's Rip & Go pages and more, and be prepared to want to take off, immediately, yourself...
New Work 08.20.09
I am currently the creative director for a small publishing company in the city of Ocala in North Central Florida. We run an extremely modest operation out of an old Victorian house in the city's historic district. As members of the Florida Magazine Association (FMA), we attended their annual conference last week showcasing our new issue of Ocala Magazine. It generated a lot of discussion during the conference based not only on what we did, but how little we spent to do it. I know we are just a tiny magazine, but since magazines big and small are struggling with budgets, I thought it was worth sharing...
New Work 08.17.09
It's our 5th Annual Style and Design Issue, in which we did collaborations between artists and the photoshoots for both of our covers and cover stories.… MORE
New Work 08.05.09
Our great challenge is to show shoes in an interesting way. This was shot by Aneta Bartos, styled by Michel Onofrio, designed by Trevett McCandliss and creative directed by Nancy Campbell. Aneta's style lent itself to romantic images created using an antique polaroid camera. Trevett went for a clean and classic type treatment to complement the beauty of the photography.The full story, after the jump...
New Work 08.03.09
Psychology Today's October issue is an example of the exciting conceptual challenges the art department regularly tackles. Many of the articles are abstract, about things that cannot be observed by the eye and require creative problem solving. The solutions are a result of close collaboration with our great contributors, thought provoking editorial material, and Kaja Perina, Editor-In-Chief.A closer look at the cover and several features after the jump...
New Work 07.16.09
New Work 07.14.09
We recently contacted him to illustrate the opener image for "Turning Up the Heat," a sweat-drenched report by one of our editors who volunteered to run in a heat chamber for sixty minutes at marathon pace (all while being poked and prodded by grad students) and coming to the brink of heatstroke. The assignment: visualize how running in extreme heat affects a runner.… MORE
New Work 06.29.09
New Work 04.15.09
In honor of the magazine's seventieth anniversary, we asked 10 of America's top female artists to define the concept we're named for: glamour. They answered using charcoal, paint, cameras, neon lights, resin, dollhouse furniture and pink sugar. Take a look!… MORE
New Work 04.13.09
As you may or may not have heard, after 8 years of publication and 51 issues, King magazine folded last week due to the economic climate. Sadly our June issue will be the last issue to hit newsstands. Between issues 50 and 51 our team worked on a complete re-design of the book to function better with a reduced budget and staff, while also freshening up the appearance of the magazine. Looking over this final issue has been incredibly bittersweet, it will be remembered as both one of the best issues in the King collection, as well as our final chapter.… MORE
New Work 04.09.09
New Work 03.24.09
We just debuted our new cover online. It's Kanye West -- and it typical Kanye fashion, he wanted to do something extra crazy. The process is a long story, but to boil it down, we collaborated with Kanye and video director Chris Milk (Jesus Walks, All Falls Down) and the effects studio that did "The Curious Case of Benjamin Button" to do a 3D body scan of Kanye. The studio built a CGI model of him and we worked together to create images for the story. It's basically a 100% 3D-rendered photoshoot.Some behind-the-scenes video after the jump...
New Work 03.17.09
I wanted to submit the last cover of Missbehave (we suspended publication), featuring work from Jeremy Scott. He is amazing!
I've adored him since his 1997 Rich White Women collection which Björk wore for her Homogenic tour. He has a great sense of humor, and his collections themes like "Food Fight" (junk food) and "Tut TV." Recently, he has become known for his iconic prints. Missbehave has been featuring his designs since our very first issue, and we absolutely fell in love with his "Let Them Eat Gas" collection. Since Katy and Jeremy are friends, we thought they would be a perfect match for our cover. I was particularly drawn to the "Floral Flights" print on Katy's dress because it is partially inspired by Boy London -- a brand from the 80s/90s that I'm obsessed with. Jeremy was kind enough to send me the flowers from the dress to incorporate into the cover design.
New Work 03.03.09
Here's a few experimental images I've been working on. I have always been interested in sculpture, and have recently discovered how to "build" images through 3D software. 3D rendering has provided a way to approach imagery as a sculptor and it has been a nice variation from my usual routine. These images include a studies of a Skull (above), Hellboy, a Biker Girl and Nike (after the jump).Don't forget that there are signed posters for the first guests at tonight's SPD@FIT event, so be there when the doors open at 6:30, and click through for more inspiring illustration...
New Work 03.02.09
For this week's "Best of New York" issue, New York magazine invited several designers, artists, and advertising creatives to submit ideas for the cover art. We went with the design from Brooklyn-based street artist KAWS, a.k.a. Brian Donnelly, whose career has skyrocketed recently with exhibitions in Miami and New York last year and a just-opened solo show in Los Angeles (the line to get in reportedly stretched 700 yards down La Cienaga). He designed Kanye West's latest album cover, which is currently installed on a Times Square billboard.More from KAWS about the cover, and a few samples from the slideshow of other submissions after the jump...
New Work 02.25.09
Typically every issue of Best Life, at the end of a production cycle I shoot around some feature layouts to a few trusted colleagues to get opinions and feedback. (Thanks Rem, Flo and Rocky.)… MORE
Here are a few of the most recent...
New Work 02.24.09
We've worked hard since coming to Popular Mechanics to revamp the look and feel of this century-old magazine, so it was a bit of a challenge when we were presented with the idea of running a UFO feature AND cover. How do you package a clichéd story in an effective, modern way?more after the jump...
New Work 02.12.09
The great thing about working on a city mag is the opportunity to observe and document a city's native culture. Having worked for three great city mags, I found that Portland is home to an amazing creative community and is truly, as we recently called it, the "beardiest city in America!" Shortly after arriving here, Editor in Chief Paige Williams and I noticed all these "beardos" (localspeak for beards + weirdos) and wanted to explore why beards are so rooted in the Pacific Northwest. We asked them how they felt about their beards and not only were surprised by their candor and creativity and eloquence--these guys really thought about their whiskers--but also by the response in Portland and around the country. Who knew beards could be so zeitgeist?… MORE
New Work 02.11.09
New Work 01.27.09
We shot Jaime King for our latest cover and feature story. I worked with photographer Warwick Saint and we both immediately knew what the shot would be for the opening spread: she has the word "King" tattooed on the back of her neck, and back tattoos are always a challenge to shoot. When our prop stylist set up the shot and Jaime sat down in front of the mirror, Warwick and I immediately knew that this would be a good opening photo and a great way to show her King tattoo. I happen to instantly come up with a title, ran it by my editor, and cranked out the layout on the flight home from L.A.… MORE
New Work 01.25.09
We feature President Obama and his wife, Michelle on the cover and the issue includes a 7-page story on how President Obama and his Presidency will impact America, and possibly even change TV.… MORE
New Work 01.22.09
New Work 01.19.09
These are few spreads from out latest free business magazine that we are sending to our partners and advertisers. This issue's main topic was [the] online advertising that's starting to grow over here in Croatia (yes, we are a bit late from you guys). It was hard to find a good cover image so finally I decided to use a billboard as general symbol of advertising. On it I placed the web page of our celebrity magazine and headline "Online advertising." The rest of the headlines perfectly fit the building below the billboard.
New Work 01.15.09
We just finished up our Adventure Travel issue here at Backpacker. Because we are primarily a magazine that focuses on North American travel, it was a rare treat for us on the photography side to have the the entire world to explore. Berne Broudy (Iceland), Christopher Thomas (Austria), and Andreas Strauss (Austria) brought shot some of the worlds best unknown treks while Matthieu Paley traveled with a Chinese hiking club through the backcountry of China for us. I was also able to work with a great illustrator named Dushan Milic on a fun story about finding adventure right in your own backyard.… MORE
Can't wait to see what others are working on.
--Matthew