Fast News for October 6, 2011
News 10.06.11
>> Spinning Down: After 26 years as the premier monthly magazine for alternative music, SPIN is going bimonthly. Starting in March 2012, SPIN's print edition will be published 6x/year, but in a larger format similar to its original size. Last March the magazine introduced an iPad app, SPIN Play, and it has also been developing various digital features like a remix app for its dance-themed October issue. Budget Travel recently announced a similarly reduced publishing schedule. We asked SPIN Creative Director Devin Pedzwater to tell us a little bit more about going bigger but less often:
We looked at our market very closely and determined that the SPIN brand needed to transition from a magazine to a multi-platform media company with a substantial print offering. People look to SPIN magazine for powerful stories and iconic photography. Frankly, our current format just doesn't deliver on that promise. At 9.5" x 12" with much better paper and more edit pages, we'll have the opportunity to REALLY show what we can do.More news after the jump...
The successful launch of SPIN Play showed us that our audience responds well to a user-centric digital experience that's inline with the aesthetic of the magazine. We need to apply that thinking to the overall digital space. My creative dream team: Ian Robinson, Michelle Egiziano and Jennifer Edmondson, and I are working on ways to apply our visual storytelling methods to SPIN.com and SPIN Mobile.
We're fortunate to work for a company that believes in the power of print and the value of photography and design. I'm excited to show what the SPIN brand is capable of.
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