Suck, Squeeze, Bang, Blow: Redesigning Cycle World
Redesigns 05.17.13
It's been a busy few months for the award winning design and photo teams over at Bonnier's Outdoor Group. Design Director Sean Johnston is the head of design for the group which includes SPD faves Field & Stream and Outdoor Life. Since taking over in 2009 Sean and his crew have given both titles fresh new looks with 2 great redesigns and now his team add a third to their portfolio with their retooling of classic american motor cycle mag: Cycle World.
Bonnier acquired Cycle World from Hearst back in 2011 describing it as the "Number 1 motorcycle brand in the industry" so when Bonnier's Editorial Director for the Men's Group Anthony Licata proposed a redesign Sean's team embraced the challenge.
The new look (which includes the lyrical tag-line for it's "Ignition" section: "Suck, Squeeze, Bang, Blow"!) was officially unveiled last night and after the jump Deputy Art Director Pete Sucheski gives us his exclusive guided tour.
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