Redesigns: May 2013 Archives

Suck, Squeeze, Bang, Blow: Redesigning Cycle World

Suck, Squeeze, Bang, Blow: Redesigning Cycle World

It's been a busy few months for the award winning design and photo teams over at Bonnier's Outdoor Group. Design Director Sean Johnston is the head of design for the group which includes SPD faves Field & Stream and Outdoor Life. Since taking over in 2009 Sean and his crew have given both titles fresh new looks with 2 great redesigns and now his team add a third to their portfolio with their retooling of classic american motor cycle mag: Cycle World.  

Bonnier acquired Cycle World from Hearst back in 2011 describing it as the "Number 1 motorcycle brand in the industry" so when Bonnier's Editorial Director for the Men's Group Anthony Licata proposed a redesign Sean's team embraced the challenge. 

The new look (which includes the lyrical tag-line for it's "Ignition" section: "Suck, Squeeze, Bang, Blow"!) was officially unveiled last night and after the jump Deputy Art Director Pete Sucheski gives us his exclusive guided tour. 
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Inside the Men's Health Redesign

Inside the Men's Health Redesign

This year, Men's Health turns 25. As humans age, we begin to evaluate our ourselves, think about the past, and what we can change for the future. The magazine is no different. MH has expanded over the years into a beast. On a good month, Men's Health has 105 edit pages, 60 of which form the Front of Book. Within that, there are six sections, each jam-packed with tips on everything from heating up a quick chicken dinner to cooling down persistent erections. In layman's terms, that's a lot of sh#!+. MH CD Robert Festino walks us through their redesign process. 


Above: Men's Health, featuring Star Trek's Chris Pine, June 2013.
Creative Director: Robert Festino, Photographer: Ture Lillegraven. 


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