Redesigns: June 2013 Archives

Increased commitment to photography: Check.

Attention to dynamic pacing: Check. 

The new look of Inc. magazine, which is on sale now, is a surprising and dynamic rethink of the 30 year old title. It showcases some great design and lots of smart new approaches to visual storytelling. Creative Director Blake Taylor and his award winning art and photo teams had only 3 months to reinvent the entire magazine and with the help of ambitious editor Eric Schurenberg and SPD fave Tom Brown of TBAD (who we're more than thrilled to day is hard at work designing the PUB 48 annual for us!) they nailed it. 

Blake gives us a preview of Inc's extraordinary new look after the jump along with some revealing insight into their process and mission (think "magazines within magazines" and seriously what's up with these "visiting fonts"!?)

The newest issue of Martha Stewart Living is on newsstands now, featuring a brand new look for its July/August issue. Redesign Consultant Cybele Grandjean led the project, bringing on board Kevin Brainard, Jenn McManus and Jaspal Riyait, all key players in the redesign of Condé Nast's Brides last year. The team worked closely with the editorial staff to create a magazine that feels like a modern handbook. It features a clean, book-like design that emphasizes the stunning images and how-to information that Martha Stewart is known for, while modernizing its visual approach.

July 1st marks the 150th anniversary of the start of the bloody battle of Gettysburg in which soldiers from the Union and Confederacy fought non-stop for three days in Pennsylvania. We at SPD value our American history and what better way to contribute to the commemoration of the battle than to profile a recent redesign of the The Civil War Trust's magazine "Hallowed Ground". The Civil War Trust is a wonderful charity who help purchase and preserve historic civil war battle fields to protect them against development. The design director of their magazine is Jeff Griffith who in his day job serves as Creative Director of advertising and marketing at US Men's Health. A self confessed Civil War nut, Jeff walks us through his recent redesign of Hallowed Ground after the jump.