Redesigns: October 2013 Archives

The Process: Revamping Boston University's Everett Magazine

The Process: Revamping Boston University's Everett Magazine

Matthew Guemple takes us step by step through the process of rebranding and redesigning the Boston University alumni magazine. 

Coming to Boston University from the commercial magazine world was an interesting challenge. Alumni magazines usually serve a fairly well defined purpose for the University's individual colleges and schools and are a key to keeping alumni engaged and informed. They are also used to raise a school's reputation among peer institutions, attract prospective students, and encourage potential donors to give funds, time, or resources. With so much riding on a magazine's success, there are a lot of stakeholders--an individual school's own marketing department, plus its dean and various other administrators--meaning you'll often get at least a couple of competing agendas. When you add other elements like the faculty or the University's department of alumni relations, you get a lot of different viewpoints and voices.

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Rethinking the Traditional Alumni Magazine

Rethinking the Traditional Alumni Magazine

Georgia State University recently finished up a complete overhaul of their alumni magazine. Creative Director José Reyes of the design firm Metaleap Creative gives us some insight into the process and a preview of the redesign after the jump.  

It is no secret that Alumni magazines exist on little to no art budget, serve a select group of people who want to see themselves grace its pages and are rarely exciting to anyone else but them.

After celebrating its 100th anniversary, Georgia State University was ready for a redesign, and excited to challenge much of what we know--and have come to dislike about alumni magazines and focus its pages on capturing the soul of a campus that is alive and thriving. Georgia State University is located in the heart of downtown Atlanta with an enrollment of 32,000 students and over 180,000 alumni spread across the state of Georgia and around the world. 
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