Redesigns: May 2015 Archives

A Fresh New Look For Parents Magazine

A Fresh New Look For Parents Magazine

SPD recently spoke with the staff of Parents Magazine about the process of creating their new redesign and the visual changes in store for readers.   Take a look at some of the pages from the new magazine after the jump.

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Parents Magazine has been a trusted brand for over 85 years. We provide expert advice in the latest in kids' health and safety news, nutrition, crafts, beauty, healthy recipes, advice for moms, plus a little laugh (because being a parent requires a sense of humor). Since our last redesign in 2011, much had changed in the landscape of media and social media; The Millennials are now in the life stage of getting married and having babies (perhaps not even in that order!) And we wanted to speak to them in a visual language that made sense to them. Parents already delivers friendly, authoritative and useful content to people navigating the ups and downs of parenthood. We wanted to create a consistent, clean, modern look that stood apart from the (often) busy creative of ads, and helped the reader have better experience navigating through our pages.
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